The art of chocolate — A new face for a well known organic chocolate brand.
The project’s objective was to work on a strategic reorientation of the brand’s identity, the packaging design, the web design as well as several marketing media. A younger, contemporean look & feel of the brand was supposed to be achieved with respect for the sustainability aspect of the products as well as for the brand-DNA.
THE ART OF CHOCOLATE was our starting point for the strategic brand reorientation. Our goal was to strengthen the theme of art, which VIVANI describes from the very beginning, as a creative guiding idea. The artworks on the chocolates’ packaging have been created in cooperation with the artist Anette Wessel ever since. By zooming in on the unique details of each artwork, the look & feel became fresh and contemporary.
Chocolate wrappings and boxes