ffine-Portfolio_Vivani_01.jpg
 

VIVANI

The art of chocolate — A new face for a well known organic chocolate brand.

 
 

Year
2017-2018

Origin
Herford, Germany

Website
vivani.de

Disciplines (selected)
Brand re-positioning
Target group and persona-definition
Digital strategy
Packaging redesign
Website redesign
Print brochure & flyer
Marketing material

 
 
ffine-Brinkmann-Sonnenberg_Vivani_16.png
 
ffine-Portfolio_Vivani_01.jpg
 

The challenge
The project’s objective was to work on a strategic reorientation of the brand’s identity, the packaging design, the web design as well as several marketing media. A younger, contemporean look & feel of the brand was supposed to be achieved with respect for the sustainability aspect of the products as well as for the brand-DNA.

Our approach
THE ART OF CHOCOLATE was our starting point for the strategic brand reorientation. Our goal was to strengthen the theme of art, which VIVANI describes from the very beginning, as a creative guiding idea. The artworks on the chocolates’ packaging have been created in cooperation with the artist Anette Wessel ever since. By zooming in on the unique details of each artwork, the look & feel became fresh and contemporary.

 
 
“Good chocolate is much more than a pure sweet confection but a delightful work of art. It is not simply manufactured by talent and craft but created with love, through inspiration and passion.”
— Vivani
 

Packaging design
Chocolate wrappings and boxes

 
ffine-Portfolio_Vivani-Packaging_01.jpg
 
ffine-Brinkmann-Sonnenberg_VIVANI_04.jpg
 

Webdesign
Website
Onlineshop
Online magazine

ffine-Brinkmann-Sonnenberg_VIVANI_28.jpg
ffine-Brinkmann-Sonnenberg_VIVANI_29.jpg

Marketing
Print brochures
Flyers
Postcards
Press material
Print ads
Bags

 
ffine-Brinkmann-Sonnenberg_Vivani_08
ffine-Brinkmann-Sonnenberg_Vivani_10_small.png
 
 
ffine-Brinkmann-Sonnenberg_Vivani_01.png