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Selvedge Run

Corporate and showdesign of the tradeshow for quality menswear und crafted goods.

 
 

Year
2015 — today

Origin
Berlin, Germany

Website
selvedgerun.com

Disciplines
Branding and communication concept
Corporate design
Webdesign
All show concepts
Design all show media
Content creation

 
 
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The Challenge
Selvedge Run is a trade show for quality garments, shoes, accessories and lifestyle goods from around the world. A home for brands with character and authentic stories that are characterized by strong products and sustainable production techniques. It’s all about quality & trust. ffine has been working for Selvedge Run since the day one of the brand’s history. During their longterm partnership, ffine has been in charge of the corporate design as well as the design of all corporate media. Furthermore, we have developed all show concepts ever since and design all show media every season. Since 2018 we work closely together with PANORAMA Berlin on the Selvedge Run project.

Our approach
Selvedge Run & Zeitgeist bring together a curated selection of international iconic and heritage brands with “current brands” showcasing outdoor, active and sportswear looks. With a choice of strong fonts, natural colors and a visual language that combines urban life and outdoor themes, we have developed a masculine look with a recognizable value.

 
 
“Be value focused.”
— Selvedge Run
 

Showdesign
Development of show concepts
Design all show media

 
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Content generation
Photography
Videodesign
Asset design for social media, press and newsletter

 
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Webdesign

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