schroedorf & better life lab
Corporate und webdesign for the awareness agency of relevance.
schroedorf & better life lab is the starting point for the questions "Who are you, how does the public perceive you, what suits you?" Miriam Schroetter is Head of Awareness. Leandra Bendorf is Soul of Style. Together they are the fusion that accelerates even the smallest particles on their way to a big goal: your next post, your business, your life. The duo commissioned us to develop their corporate identity, print media and the design and development of their website. It should be clean and minimalistic, giving precedence to projects and artists.
At the center of the corporate design is the typeface classic Times New Roman, which we revived for schroedorf & better life lab. Consistent lower case typography and the use of just one font size underline the simple elegance of the brand.