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La Maison du Pain

Various design disciplines for a French inspired gastronomy concept.

 
 

Year
2016 — today

Herkunft
Frankfurt a.M. area, Germany

Website
lamaisondupain.com

Disciplines
Marketing and communication concepts
Packaging Design
Printdesign
Photography
Interior design

 
 
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The Challenge
The charm of the provencal bakeries with the thoroughly French ambience can be felt in all the shops of La Maison du Pain. Arrive ... and feel good. The freshness of the kitchen as well as the art of baking in the south of France — here every guest gets their taste. The franchise concept commissioned us, among other projects, with the redesign of the packaging and the revision of its communication concept. In a long-standing partnership, we regularly design communication media, develop interior concepts for new shops and support the brand in consistently establishing its external image across Germany.

Our approach
For La Maison du Pain, we immerse ourselves in Provence, make friends with their down-to-earth inhabitants, tradition and history. The brand’s image is less concerned with chic tourists, noble destinations in Nice or luxurious villas in Monaco. It rather illuminates the inhabitants themselves as well as honest traditions. It's about simplicity, enjoyment, exuberance, and the magic of doing nothing. Mediterranean colors and tiles inspired the design of the packaging. The term "L'art de vivre" is always in the focus of communication.

 
 
The term “L’art de vivre” or “savoir vivre” is the French term for the art of living, which describes the willingness and ability to perceive one’s own living conditions with composure and to individualize the personal life-style accordingly.
 

Packaging design
Paper bags
Cake boxes
Macaron boxes

 
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Print design
Gift vouchers
Flyers and brochures
Food and drinks menu
Signs, promotional cards, Banners
ect.