La Maison du Pain
Various design disciplines for a French inspired gastronomy concept.
The charm of the provencal bakeries with the thoroughly French ambience can be felt in all the shops of La Maison du Pain. Arrive ... and feel good. The freshness of the kitchen as well as the art of baking in the south of France — here every guest gets their taste. The franchise concept commissioned us, among other projects, with the redesign of the packaging and the revision of its communication concept. In a long-standing partnership, we regularly design communication media, develop interior concepts for new shops and support the brand in consistently establishing its external image across Germany.
For La Maison du Pain, we immerse ourselves in Provence, make friends with their down-to-earth inhabitants, tradition and history. The brand’s image is less concerned with chic tourists, noble destinations in Nice or luxurious villas in Monaco. It rather illuminates the inhabitants themselves as well as honest traditions. It's about simplicity, enjoyment, exuberance, and the magic of doing nothing. Mediterranean colors and tiles inspired the design of the packaging. The term "L'art de vivre" is always in the focus of communication.
Flyers and brochures
Food and drinks menu
Signs, promotional cards, Banners