Corporate design & packaging for HOHOFFS Augenlust und Tafelfreuden.
HOHOFFS product range is broad and leaves little to be desired for the fine palate: pies, tarts, tartlets ... almost too good to eat! Every single sweet sin is a little work of art: creative, colorful, creamy, chocolatey masterpieces made from the freshest ingredients and mostly of regional origin. Located on an old lignite mine in Dortmund Waltrop, HOHOFF's baking tradition combines mining charm with authenticity and attention to detail.
"Glück auf!" used to be a common salute amongst workers in Germany's coal mining areas. With Hohoffs's bakery being located close to a former coal mine, the mining theme is still very noticeable and thus also part of the HOHOFFS brand story. For the design of the bakery packaging we have focused on a distinctive black and white look. Patterns, partly based on greatly enlarged lignite structures round out the appearance of the packagings.
Labels & banderoles
Labels and hangtags