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Hohoffs

Corporate design & packaging for HOHOFFS Augenlust und Tafelfreuden.

 
 

Year
2015 — today

Origin
Waltrop bei Dortmund, Deutschland

Website
hohoffs.de

Disciplines
Branding & corporate design
Packaging design
Web design
Photography
Marketing & Social media

 
 
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The Challenge
HOHOFFS product range is broad and leaves little to be desired for the fine palate: pies, tarts, tartlets ... almost too good to eat! Every single sweet sin is a little work of art: creative, colorful, creamy, chocolatey masterpieces made from the freshest ingredients and mostly of regional origin. Located on an old lignite mine in Dortmund Waltrop, HOHOFF's baking tradition combines mining charm with authenticity and attention to detail.

Our approach
"Glück auf!" used to be a common salute amongst workers in Germany's coal mining areas. With Hohoffs's bakery being located close to a former coal mine, the mining theme is still very noticeable and thus also part of the HOHOFFS brand story. For the design of the bakery packaging we have focused on a distinctive black and white look. Patterns, partly based on greatly enlarged lignite structures round out the appearance of the packagings.

 
 
“The combination of traditional manufacturing processes and state-of-the-art refrigeration and baking technology allows for great taste experiences in the bread sector. Baking bread is really a science itself, and our bakers totally own it!”
— HOHOFFS
 

Packaging design
Labels & banderoles
Paper bags
Cake boxes
Labels and hangtags

 
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