A family business re-invents itself: In 2012 Theres and Georg Glitz-Ehringhausen take over the distillery of their parents. The siblings carry on the family businesse’s proven tradition combined with the underlining guidance for modern and sustainable production.
Focus of our work was a modern and fresh image of Korn, without neglecting the tradition and history of the company.
Old apothecary bottles were the source of inspiration for the packaging design of the distillery products regarding shape and color. The label has been tabulated. Hints of the modern twist is provided by pastel colors and small filigree patterns that have been incorporated into labels and hangtags.
Corporate identity & Corporate design
Office print media
Inner and outer boxes
Roll out & Channel activation
Editorial themes & plans
Channel set up & activation
Photo & video shootings