Make the world more connected — marketing and social media activities for Amazfit on the Austrian and German market.
Amazfit is a Chinese brand represented by Huami, leader of smart wearable technologies. The brand is known for offering smartwatches at great quality and affordable prices worldwide. Design, too, is one of the core aspects of Amazfit’s product development. By cooperating with selected and well known design companies around the globe, the brand has recently achieved the Red Dot Design Award for some of its smartwatch models.
We have started our work for Amazfit by supporting their market entry in Austria in 2018 in cooperation with their distribution partner Tekpoint. Since April 2019 we are as well the brand’a official marketing partner for the German market.
Your Beat, your Verge.
Product launch campaign
Creative concept & Content strategy
Editorial theme & planning
Roll out & channel activation
The campaign idea
We were assigned to promote the launch of the new Smartwatch VERGE on the German market. The VERGE is a hyper accurate sport activities tracker, dedicated to connect with yourself and remain connected to others through apps integration such as messaging apps and last use dials.
The campaign execution
We focused on the Generation Z, an adventurous and hyperconnected target group to communicate about the special feature of the VERGE: The heart problem detector. This feature is based in a highly advanced technology which allows to test your own performance, feel one's beat, and know one's own limits.
Social media content