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Amazfit

Make the world more connected — marketing and social media activities for Amazfit on the Austrian and German market.

 
 

Year
since 2018

Origin
Hefei, China

Website
amazfit.com/de

Instagram
@amazfitgermany

Cooperation
Tekpoint

Disciplines
Creative concepts & Content strategies
Campaigns & Product launches
Media planning
Roll out & channel activation
Editorial themes & planning
Campaign execution
Channel set up & activation
(social media, events, cooperations)
Content creation
Asset Design
Content creation

 
 
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The mission
Amazfit is a Chinese brand represented by Huami, leader of smart wearable technologies. The brand is known for offering smartwatches at great quality and affordable prices worldwide. Design, too, is one of the core aspects of Amazfit’s product development. By cooperating with selected and well known design companies around the globe, the brand has recently achieved the Red Dot Design Award for some of its smartwatch models.

We have started our work for Amazfit by supporting their market entry in Austria in 2018 in cooperation with their distribution partner Tekpoint. Since April 2019 we are as well the brand’a official marketing partner for the German market.

 
 
“We are transforming the way individuals connect with the internet and with each other through smart wearable technology and data-driven innovations. Our mission is to make the world more connected.”
— Huami Amazfit
 
 
 

Your Beat, your Verge.

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IT IS ABOUT YOUR STYLE,
YOUR VIBE,
YOUR OWN RHYTHM.
IT IS ABOUT WHAT DRIVES YOU,
WHAT MAKES YOU MOVE,
WHAT PUSHES YOU.
IT IS ABOUT YOUR BEAT
AND YOUR OWN LIMITS.

YOUR BEAT, YOUR VERGE.
 

Product launch campaign
Campaign idea
Creative concept & Content strategy
Media planning
Editorial theme & planning
Campaign execution
Roll out & channel activation

The campaign idea
We were assigned to promote the launch of the new Smartwatch VERGE on the German market. The VERGE is a hyper accurate sport activities tracker, dedicated to connect with yourself and remain connected to others through apps integration such as messaging apps and last use dials.

The campaign execution
We focused on the Generation Z, an adventurous and hyperconnected target group to communicate about the special feature of the VERGE: The heart problem detector. This feature is based in a highly advanced technology which allows to test your own performance, feel one's beat, and know one's own limits.

 
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The channels
PR
Influencer cooperations
Radio advertisement
Social media content

 
 

The results

 
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Content creation
Photo shooting